*There’s good news and bad news for Prince fans. His new album, “20Ten,” will be given out for free next month; but it will only be available in Europe…at least for now.
According to Billboard, the 10-track album is being packaged as a free giveaway with various European newspapers and magazines.
In the U.K., Prince has signed up with tabloid newspaper the Daily Mirror and its associated Scottish title the Daily Record for the CD giveaway. More than 2.5 million copies will be distributed on July 10 with the newspapers. The deal will also include Prince’s first British newspaper interview in more than a decade and competitions for European concert tickets.
The German edition of Rolling Stone has announced that its August issue, to be published July 22, will include “20Ten,” as well as an interview with Prince, who plays a July 5 concert at Berlin Waldbuhne.
The album will not have a regular release at retail or via download, according to a statement from German Rolling Stone, although it seems likely that this only applies to the German market.
In Belgium, the “20Ten” album will be issued with the Het Nieuwblad newspaper on July 10, the day he performs at the country’s Werchter festival. The newspaper already ran an extensive interview with Prince on June 24.
So far, no announcement has been made regarding plans to release “20Ten” in North America.
Prince’s July 2007 album “Planet Earth” was released as a free cover-mount CD with the “Mail on Sunday” newspaper in the U.K., to coincide with his London O2 Arena shows. U.K. retailers reacted with fury at the newspaper exclusive, following decades of support for the artist by British record stores.
As a result of the Mail on Sunday deal, Columbia declined to distribute the album in the U.K. when it released the album internationally a week or so after the newspaper appeared. Three years on, it is still not being distributed in the U.K. on download stores such as iTunes or with physical retailers.