*Ludacris and Pharrell Williams are teaming with the Get Schooled Foundation to help launch a celeb-filled nationwide bus tour designed to get students, teachers and parents excited about education.

The Get Schooled National Challenge and Tour, announced today at its first stop in NYC, will host youth summits and bus events in cities across the U.S. including New York, Chicago and Los Angeles, intended to engage young people in talks about education.

Viacom Inc., AT&T and Univision Communications, Inc. have teamed up with school districts and nonprofit organizations around the country in the effort.

“Education is the ultimate challenge,” states Ludacris. “I know from experience that sometimes it is tough to get inspired, to take control, and to have the discipline to see your education through. I’m excited to join other artists and the Get Schooled Foundation to help capture the attention of students and reinforce the vital message that education is important and a necessary tool for life.”