*Jennifer Lopez and Diddy are back together folks, but this time it’s not for love. It’s all business. The pair will star in an upcoming Macy’s campaign, Find Your Magic. Several other celebrities will also star in a series of ads, which will begin airing this month. (Scroll down to preview it.)

“I’m in great company,” Diddy said during the shoot. “These are people that really work hard to have successful brands.”

The commercial begins with a customer request for the perfect shoe, and follows a Macy’s associate through the store’s stockroom where he runs into Diddy, Lopez, Stewart and other designers prepping their products for the upcoming holiday season.

“With more than 150 years of magic-making experience, Macy’s is the place where everything comes together for our customers in fun and entertaining ways,” Executive Vice President of Marketing Martine Reardon said in a statement. The Find Your Magic campaign begins airing September 12.