*President Obama’s appearance on Jon Stewart’s “The Daily Show” Wednesday night delivered 2.8 million viewers for Comedy Central, up from its average of 1.9, the New York Times reports.
Of those 2.8 million, 1.7 million were in the coveted 18-49 demo.
Stewart’s interview with Obama, the first time a sitting U.S. president has appeared on his show was the third-highest rated, behind separate appearances by Obama and his wife, Michelle, in October 2008.
The Web clips of Obama’s interview were also widely viewed. ComedyCentral.com had more than 890,000 streams of the clips. In a period of five hours, streams jumped from 16,000 to 117,000. [Watch part 1 of Obama’s interview below.]
Comedy Central also announced to the New York Times that it had to reject 60 percent of press applications to cover Stewart and Stephen Colbert’s Washington, D.C. rallies tomorrow in Washington. Of 1000 applications, 400 were approved.
“We tried to be as accommodating as possible and when we could not grant credentials, we encouraged people who didn’t get credentials to just come because it is a free public event,” said Craig Minassian, a former Clinton administration press official who works as a consultant to Comedy Central. “It’s sort of remarkable, because all of the promotion for the event has been pretty much what Jon and Stephen have been doing on their shows.”
Obama’s appearance did not affect applications, however, as the deadline was Oct. 20.