*Its name is 40KandUpcom. And the name of the newly launched website gives you a pretty good idea as to what the dating site is all about.

The site is set up to accommodate single men who are in the middle to upper income brackets and for women who prefer men who possess financial stability.

According to site founder Veronica Sain:

“Couples separate and divorce all the time over accumulated money issues. Although it is obvious, having money is not the only criteria for establishing a happy union, it does help eliminate concerns relating to finances if addressed early on.”

Sain adds:

“There should be love, trust, honesty, and good communication. If even one of these ingredients is missing, the relationship is headed for doom.”

Individuals wanting more information about how to join the site can go online to www.40KandUp.com. (source: Journal & Times)