*Last week, United Airlines unveiled a newly painted plane at O’Hare International Airport commemorating the 25th and final season of “The Oprah Winfrey Show.”
The Boeing 757’s tail is blue with Winfrey’s signature, with the words “The Farewell Season” painted on the fuselage.
On Thursday’s inaugural flight to Los Angeles passengers, which included Chicago mayoral candidate Rahm Emanual, heard a message from Winfrey before boarding the flight and received a monogrammed “Oprah 25” fleece blanket. One lucky passenger also will win a trip around the world.
“As Chicago’s hometown airline, United is proud to celebrate ‘The Oprah Winfrey Show’s’ farewell season with our customers, employees and ‘Oprah’ show fans,” Mark Bergsrud, United’s senior vice president of marketing, said in a statement. “This unique plane represents the global reach of two great Chicago icons.”
United is the second airline to capitalize on the hype surrounding Winfrey’s final season. In the first episode in September, Winfrey and Qantas announced that they will fly the entire audience — about 300 people — to Australia in December.
The “Oprah” plane will be used on United’s domestic routes through May. In conjunction with the plane, United launched a sweepstakes that will give 1 million frequent-flyer miles to a customer each month through May.