*Like they say, nothing stays the same but change. And in yet another sign that social games are emerging as a promotional platform of potential significance, Dr. Dre has partnered with game developer Zynga to develop a variety of branded experiences within the popular game Mafia Wars.
The partnership includes streaming the music video for “Kush,” the first single from Dre’s long-anticipated new album Detox, due out in early 2011.
This is the first in-game music partnership for Zynga, which is one of the leading social game developers in the market today, responsible for such other hit games as FarmVille, FrontierVille and the newly released CityVille.
The video will appear as part of a “Hustlin’ Wit Dre” portion of the game, which allows players to collect Dre-inspired virtual goods — like headphones, weapons and a car — as well as watch both the music video and an exclusive video message from Dre himself.
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