*LOS ANGELES – In the 1960s, Mavericks Flat was known as the ground zero of LA¹s urban entertainment scene. High-level performances by Parliament, The Temptations, Marvin Gaye, Chaka Khan, Earth, Wind and Fire, and Ike and Tina Turner were frequent.

The club was influential, with its “Playboy Club” atmosphere and psychedelic design inspiring the artwork for the classic Temptations album, “Psychedelic Shack.”

The original Mavericks Flat was an entertainment Mecca where iconic musicians and socialites partied together.  It became a symbol of integration in the mid 60s, and in 1966, the NAACP and others met at the site, agreeing to end segregation on the Crenshaw Strip. Maverick’s Flat Grand Opening is scheduled for early 2011.

“This is a wonderful venue with a unique history,” Mr. Fralin said. “Not only did top entertainers come through but Mavericks was the place where the NAACP met in the ’60s and agreed to end segregation on Crenshaw. With the work that we’ve put in I’m certain we can attract big acts once again. People can come here and enjoy fabulous Southern/American cuisine, an exciting music performance and just have an overall good time. Mavericks will once again be a can’t-miss destination in this area of L.A. with people coming here from all over the city.”

The new Mavericks Flat will be open six days a week to start, serving only dinner and cocktails from Tuesday to Saturday (4-12 midnight Tues.-Wed., 4 p.m.-2 a.m. Thurs.-Sat.), and  brunch on Sunday from 10 a.m. to 2 p.m. The restaurant will also feature some of the best live jazz in town and dinner & show packages on Saturday evenings.

Additionally, Fralin has added patio dining, two main bars and a service bar in the VIP lounge upstairs with a private balcony.

The restaurant will feature savory Southern fare with Cajun and Creole accents prepared by Maverick’s Chef. Supervising the entire operation will be Earnest Ross, Mavericks new General Manager. Ross, a former manager of Ruth’s Chris Steakhouse in Beverly Hills, has worked in the food and hospitality industry for more than 20 years, successfully running restaurants in Los Angeles and Las Vegas.  

“We’ll have a lot of different specialties that will appeal to a diverse clientele,” said Ross, a Louisiana native who grew up on his grandmother’s Cajun/Creole cooking. “The collective experience of our team will make Mavericks the No. 1 destination for Southern cuisine and atmosphere.”

Mavericks will offer a dinner menu with an impressive wine list, tempting appetizers, soup specials, refreshing salads and some of the most decadent desserts in the city.

“With all the history that’s been made in this country with the election of President Obama, this is a great time for us to re-introduce this historic landmark to new generations of Angelinos and Americans. We’ve got a great staff, a great location and big plans.”

Mavericks Flat Jazz & Grill is located at 4225 Crenshaw Boulevard, Los Angeles, Calif. 90008, http://www.mavericksflat.com.

About Curtis Fralin, Owner Mavericks Flat Jazz & Grill
Mr. Fralin has more than 20 years of experience in retail and commercial development, redevelopment and sales. Prior to forming Infinity Redevelopment LLC, Mr. Fralin was employed with CB Richard Ellis as a first vice president. Since then he has honed his skills in all phases of the development retail cycle and frequently lectures on issues related to ethnic market retail development. He purchased Mavericks Flat in 2004.

About Earnest Ross, General Manager
Mr. Ross, a Louisiana native, has more than 20 years experience in the food and hospitality industry, including 10 years as a restaurateur.  Influenced by his grandmother’s Cajun and Creole cooking, Mr. Ross attended the Gourmet School of Cooking and Entertainment in New Orleans after graduating from Arizona State with a business degree. As a caterer he has worked with Fox Studios, Warner Bros., MJJ Records and several television networks. He previously owned Mamie’s Kitchen in Los Angeles and Simply Southern Café and Wine Bar in Las Vegas. Mr. Ross will oversee all operations at Mavericks, including marketing and advertising and will also function as a culinary chef.

Additional information available at www.mavericksflat.com.

Lynn Jeter
Lynn Allen Jeter and Associates
[email protected]