*MC Hammer showed what he was all about after, in some opinions, coming back strong against Jay-Z’s punchlines on Kanye’s “So Appalled.” He released a track against Jay-Z called “Better Run, Run.” (Scroll down to see it below.)

With the afore mentioned drama as a backdrop, Hammer also proved to be a strong social media personality with a vast influence. So much so that he will be honored for his influence with the first Gravity Summit Social Media Marketer of the Year Award at UCLA on Feb. 22.

You may not know it, but he’s developed a massive social media marketing following via Twitter with over 2 million followers.

He says he owes his success to his Bay Area upbringing, claiming that Silicon Valley technology has inspired him over the years by giving him an early jump on the Internet, social media platforms and techniques like using streaming video to spread his messages all over the world.

“The Gravity Summit Excellence in Social Media Marketing awards are designed to highlight innovators in this important new communications platform,” says Beverly Macy, CEO of Gravity Summit. “We are delighted Hammer has agreed to appear at the event and accept the Social Media Marketer of the Year award. We’re equally delighted that Jeremy Blacklow, a leader in this new field in his own right, will be on hand to add his remarks to the event and present MC Hammer with the award.”

By the way, since the release of Hammer’s “Better Run Run,” he and jay-Z have ended their beef. And how do we know? ‘Cause Hammer announced the news via his Twitter page.