*Well, we guess now you can call him Professor Knowles.

That’s right, Beyonce’s daddy will provide students at the University of Southern California’s (USC) Thornton School of Music with insight and advice about the music industry as a special guest for its “Popular Music Performance Forum” today, Friday, January 28 from 2:00 p.m. – 3:30 p.m.

Knowles will join Christopher Sampson, Associate Dean, Division of Popular Music and Industry Studies, for a moderated discussion with nearly 100 students in attendance.

The format of the class is similar to “Inside the Actor’s Studio,” where, after an hour of dialogue between Sampson and Knowles, the students will have an opportunity to ask questions.

“Popular Music Forum” is a weekly special topics series intended to provide insights into the issues that will confront musicians in the profession.  The class features guest speakers who are acclaimed artists, producers, songwriters, managers, tour managers, marketing specialists, record company executives and new media experts.  

Knowles joins a list of distinguished special guests including Randy Newman, Steve Miller,  Lamont Dozier, Melissa Manchester, Lenny Waronker, Patrice Rushen, and Darryl Jones (bass player for the Rolling Stones), among many others.

“It’s an honor to be invited as a special guest at USC’s Thornton School of Music,” said Knowles. “As we are training the next generation of music professionals, it is vitally important to provide opportunities for them to interact with working professionals in the field. I’m excited to share what I’ve learned with the students in this terrific program and I know I also will be informed, challenged, and stimulated by them.”