*Viewership for “Season 25: Oprah Behind the Scenes” on OWN declined last week as the show moved from Friday to Sunday, but the move gave the network improved ratings in the new time slot when compared to the previous week, the New York Times reported.
The reality show about the final season of “The Oprah Winfrey Show” had previously aired on Friday nights, drawing an average of 443,000 viewers for its first 10 weeks, the paper said.
OWN, a joint venture of Winfrey and Discovery Communications, moved the show to a new time slot – 8 pm ET – on Sunday, a more competitive night for TV networks. The show’s latest episode, the first on the new night, attracted an average of 372,000 viewers, according to the Times. In the same time period one week earlier, a repeat of “Behind the Scenes” averaged only 146,000 viewers.
As previously reported, Winfrey took to Twitter on Sunday to promote her channel’s new Sunday lineup, quickly starting the No. 1 trending topic: #OprahLiveTweet.
OWN’s audience performance on Sunday built during the evening, the Times said, pointing out that In the 9 p.m. hour, which featured a new episode of “Master Class,” the network had an average of 474,000 viewers.
Meanwhile, the New York Post is reporting that Winfrey wants to end her daytime talk show by getting her hands on Donald Trump’s hair.
Winfrey apparently reached out to the creator of “The Apprentice,” and a series of other big names, with offers to come on for a makeover by top stylists during one of her last installments of “The Oprah Winfrey Show.”
According to sources, the email invitation to Trump’s office said, “The eyes of the world will be upon these episodes,” given that “Oprah” is set to end its 25-year run in May.
Sources said that the production team promised to let the real estate mogul promote “Celebrity Apprentice” and talk about his potential presidential bid. The show’s producers also vowed to treat Trump’s makeover with “integrity” and “not let it become a joke or silly.”
Sources said the email added that “this will become one of those historical television moments that will become iconic.”