*The Weintstein Co. has acquired rights to the football documentary “Undefeated” during the current SXSW festival in Austin, Texas.

From directors Dan Lindsay and T.J. Martin, the film follows a volunteer coach at an inner-city school in Memphis as he tries to help the football team win its first playoff game in 110 years and inspire the students in the process.

It first screened Sunday night at the Vimeo Theater.

The documentary was inspired by a 2009 story in The Commercial Appeal about Manassas High School football player O.C. Brown.

“Undefeated” follows Brown, his friends and teammates Chavis Daniels and Montrail Brown (no relation) and coaches Bill Courtney and Mike Ray through the tumultuous 2009-2010 season.

A press release from Exclusive Media describes the film as “a coming-of-age vérité documentary film centering on three underprivileged student-athletes from inner-city Memphis and an unexpected volunteer coach who struggles to provide them with the discipline, resources and inspiration they’ll need to not only overcome their bleak surroundings, but also to win the first playoff game in the high school’s 110-year history.”

Working in cooperation with Memphis City Schools and with the assistance of the Memphis and Shelby County Film & Television Commission, directors Lindsay and Martin, and producer Rich Middlemas, lived in Memphis for almost a year and shot about 500 hours of digital video for the documentary, which now runs just under two hours, Middlemas said.