*The New York Post’s Page Six is reporting that CNN wants a host for its troubled 7 p.m. timeslot that will help win back the African-American and Hispanic viewers they’ve reportedly lost since the 2008 presidential campaign.
Hoping to accomplish both things at once, insiders said the network is interested in wooing African-American entertainers for the slot, currently held by “John King USA,” and has mentioned comedian Chris Rock and former “Talk Soup” host Aisha Tyler as possibilities.
CNN shot a pilot featuring Soledad O’Brien for the 7 p.m. slot, but sources tell Page Six it was deemed unwatchable by CNN Worldwide president Jim Walton. However, some CNN suits haven’t given up on the idea.
“They are desperately trying to put together a show with Soledad at 7 p.m.,” an insider told Page Six yesterday. “So she is getting another chance and will be shooting another pilot today.”
According to ratings for the first quarter of the year, MSNBC beat CNN and Fox News Channel in prime time among African Americans and Hispanics, and an MSNBC spokesman said this been the case for some time, the Post reports.
Among African Americans, 171,000 watched MSNBC, 129,000 CNN, 31,00 Fox News Channel and 41,000 HLN.