*The WNBA went for business acumen instead of basketball experience in naming the league’s third president on Thursday.
Laurel Richie (pictured) became the head of the 15-year-old league, taking over the helm five months after Donna Orender stepped away from the job in December.
Richie comes in at a time when the league appears to have reached its equilibrium.
The WNBA begins its 15th season in June, following a relatively quiet offseason that included no team relocations or franchise foldings. This is in stark contrast to a year ago, when the league lost the Sacramento Monarchs, nearly lost the Atlanta Dream before a new owner stepped in, and watched the Detroit Shock franchise move to Tulsa.
Unlike previous presidents Val Ackerman and Orender, who had basketball in their blood, Richie has no basketball experience listed on her bio. She is rooted in the business world. A veteran marketing executive, she last worked as the Chief Marketing Officer of the Girl Scouts of America.
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