*Jennifer Lopez and Marc Anthony will go ahead with their joint fashion line despite their recent split, reports Women’s Wear Daily.
As previously reported, the couple signed a deal to create a clothing and accessories line for Kohl’s with Tommy Hilfiger, due to launch in September. [See video below.] Although their designs were set to be a collaborative effort, Lopez will now work on the women’s collection while Marc will work on the menswear.
“The Jennifer Lopez and Marc Anthony brands have always been positioned as two separate, distinctive collections that offer high-quality contemporary style for men and women, and we look forward to a successful September launch,” a spokesperson told WWD.
Rick Darling, of LF USA, which sub-licenses the singers’ brands to Kohl’s, added: “We have two separate agreements with Jennifer and Marc and always intended to have separate lines. [Their split] doesn’t impact the agreements in any way.”
Although Jennifer’s first fashion collaboration Sweetface with Tommy’s brother Andy Hilfiger was a failure, he believes this will be a success because the singer has more control.
“The difference this time around is that Jennifer is fully engaged with a company that is professionally staffed to really develop anything she wants, from towels to knee-high suede boots. Literally, her wish is their command,” said Hilfiger.