*According to Twitter’s global PR team, Beyonce’s baby reveal at 10:35 p.m. ET on Sunday gave Twitter a record bump of 8,868 tweets per second, reports Mashable.com.
To put it in perspective, Beyonce’s MVT Video Music Awards moment received more mentions per second than the Women’s World Cup, Japan’s New Year or Osama bin Laden’s death.
Mashable’s Christina Warren reports:
We talked with MTV last week about its social strategy for the VMAs, which included a highly refined second-screen experience focused on keeping people talking online and watching on TV. It looks like the strategy paid off. According to @MTVPress, the 2011 VMAs scored the biggest television audience in MTV’s history with 12.4 million total viewers. That’s a breakthrough and a record for the 30-year-old network.
The VMAs are famous for creating buzzed-about moments — from Madonna in a wedding dress to Lady Gaga in a meat dress — but since 2009, the award show has had a particularly influential run on Twitter.
MTV provided us with a few additional stats from the show:
- Best VMA day ever on MTV.com with 1.9 million visitors on Sunday.
- More than 1.2 million live streams were served across MTV.com and on iOS and Android.
- Social media traffic was up 76% from 2010. Twitter referral traffic to MTV.com was at its highest level ever.
Frankly, we’re still a bit shocked that Beyonce’s announcement — simply confirming something what was long-rumored — is the most tweeted about moment of all time.