*NBC announced today that it is cancelling its highly-publicized new drama, “The Playboy Club,” after just three episodes.

The Monday night drama, co-starring Naturi Naughton and Jenifer Lewis, had only 5 million viewers for its first episode two weeks ago and kept losing viewers. Nielsen said the show, set in the 1960s, had only 3.5 million viewers last night.

It’s the first cancellation of the new fall TV season.

Its time slot will eventually be filled by Brian Williams’ new newsmagazine “Rock Center.”