*Not only did Alicia Keys perform hit songs and covers at her annual charity event Thursday night in New York, but she also did everything in her power to extract extra money from her guests while entertaining them.

During an auction to raise money for Keep a Child Alive, Keys took off two 18-carat gold bracelets and put them up for bid. Once someone agreed to buy the items for $14,000, a light bulb seemed to switch in her brain, reports the Associated Press.

“Wait a minute, I have an idea. I was just thinking, since I have two that we could sell one to you for $14,000, and one to you for $14,000,” she said, pointing at two different people. “Isn’t that a great idea?”

Altogether, Keys raised $401,500 through auctions at her Black Ball event, which celebrates Keep a Child Alive, her 8-year-old organization aiding HIV/AIDS victims in Africa and India.  Celebrities at the Black Ball event included Serena Williams, David Arquette, Queen Latifah, Tyra Banks, Clive Davis and Keys’ husband, rapper-producer Swizz Beatz. [See photos.]

A dinner party with Edward Norton and Naomi Watts went for $25,000 and a trip to Paris Fashion Week to see shows by Givenchy sold for $15,000. The top bid was a lifetime membership to all Donald Trump golf properties, selling at $180,000.

Alicia Keys and husband Swizz Beatz

Keys was joined onstage by Usher, Richie Sambora, Norah Jones, Gary Clark, Jr., and others at the event Thursday night at New York’s Hammerstein Ballroom. She closed the night with Black Eyed Peas’ leader will.i.am, singing Fergie’s verse on the hit “I Gotta Feeling,” which had Keys’ mom and younger brother dancing happily onstage.

The event honored the charity’s commitment to India, showing videos of children in the country battling with HIV/AIDS, and being kicked out of their homes as a result.

“We all deserve a chance at life,” Keys said in an interview on the red carpet. “Tonight really goes to the people. It really goes to the people that we serve, so that they can have the medicine to live.”

La La and Carmelo Anthony

George Harrison, the late Beatles guitarist, was honored for his philanthropic commitments to India and his 1971 concert for Bangladesh with Ravi Shankar, which funded relief efforts for East Pakistan refugees following the 1970 Bhola cyclone. Harrison’s widow, Olivia Harrison, said she would make a pledge to Keys’ charity.

Another honoree was Anthony Scaramucci, the author and managing partner of SkyBridge Capital. He said he and SkyBridge will raise $1 million for Keys’ charity next year.

Tyra Banks

Serena Williams

Gayle King

Chanel Iman

Queen Latifah

Kerry Washington