billy mays

Late pitchman Billy Mays

*Have you ever been watching your favorite show, you’re all comfy on the couch, the volume at a normal decibel and then it’s time for a commercial.

The commercial scares the bejeezus out of you with a volume far exceeding what you were watching!  It has you so frazzled you’re angry that you have to turn the volume down and when your show returns you can’t hear it.

You begin to engage in the volume game where you incessantly change the volume to turn down commercials and turn up your show. (more…)