Sean 'Diddy' Combs poses for a portrait at the 43rd NAACP Image Awards held at The Shrine Auditorium on Feb. 17, 2012 in Los Angeles

*Earvin Magic Johnson isn’t the only one moving forward with his own cable network.

Today, Sean “Diddy” Combs is scheduled to announce more details about the launch of his music-themed cable channel called Revolt, The New York Times reported, citing confirmation from his PR agency.

According to the Times, Combs’ channel could launch at the end of the year; it’s poised to be a mix of music and news content inspired by the 24-7 flow of social-networking sites.

Comcast will carry the network in various markets, while rival cable TV provider Time Warner is in talks to pick it up, the Times said.

As previously reported, Magic Johnson is set to launch his African American-themed cable channel Aspire on June 30 via Comcast.