monica cost

Chief Brand Stategist

*Failure. Failure. Failure. There I said it. The other ugly “F” word. says that is it the nonperformance of something due, required, or expected and, a person or thing that is unsuccessful or disappointing.

Well, the truth moment here is that we’re all going to experience it. Yes, you’ve probably experienced it before and *whispers* you will experience it again. This is NOT a negative profession of your future, but rather a simple truth. Between job duties, friendships, projects, investments, exams, processes, romantic relationships, and so many other areas, there is ample opportunity to flub up. It’s called the road to success.

While I don’t want people to ever get used to failing or to expect to fail, I am suggesting that we understand the truth in the matter. Failure is our number one tool for learning, growth and development. Dr. Jeff Howard says it many times and so eloquently in his training with The Efficacy Institute. In addition (and one of my favorite quotes by the way), he says, “Failure is no indication of ability. It just indicates a need to adjust your strategy.” Let me repeat that, if I may, “Failure is no indication of ability. It just indicates a need to adjust your strategy.”

The point is to fail forward. Failure is just a first step to growing. How? Well, our reaction to failure should be analysis and understanding. Not blaming. Not shame. Not submission. When you fail, take a look at where it went wrong, gain some insight into what went wrong, own your part in what could have gone better, set a new strategy that prevents the same  outcome and keep going. You will either fail and learn again or succeed.

I wish I could say that your failures would not be analyzed or judged by others or that you could some how feel excitement when they occur. Unfortunately, failing is hard, but necessary. No matter what your onlookers say or if you feel isolated in your failure, each of us will experience some form of it, more than once.

Fail forward.

Monica Cost is Chief Brand Strategist and Founder of Evidently Assured, an authentic brand strategy firm and the Live Your Truth Experience (L.Y.T.E.). She is the Author of the new life changing book on living an authentic life called, “The Things I Used to do to Sneeze!: How to live an authentic life with awesome sensations.”  Email her at:  [email protected]. Follow her via Twitter: @monicacost and Live true!