Boston businesswoman Monica Cost, one of the organizers of

*As fellow news organizations recall the week in review, EURweb does so also with a fixation on the second official debate between President Barack Obama and Governor Mitt Romney.

Obama rebounded with the intellectual sparring of a champion, while Mitt Romney countered with verbal force that was barely maintained by CNN moderator Candy Crowley.

While President Obama re-positioned his executive position as Commander and Chief, Gov. Romney gave his personal best to insure that we was in sync with all of America, including women.

Well the Governor’s comments on having “binders of women” caught EURweb columnist Monica Cost by surprise.  Not only is she one of the coveted voices on The Electronic Urban Report, Miss Cost was  awarded the prestigious 40 Under 40 Award by the Boston Business Journal in 2008, and she has been recognized in the Boston Herald as one of “The Hub’s Future Leaders.”

Monica Cost on Mitt Romney:  I was proud, although surprised, to hear Governor speak about the “Binders of Women,” of which I am honored to have been a part of establishing.  In 2002 women held approximately 30% of the top high-level appointed positions in the Commonwealth of Massachusetts, even though they composed 52% of the population. To rectify this inequity, more than 25 women’s organizations banded together to form the bi-partisan MassGAP Project for the purpose of increasing the number of women in high-ranking appointed positions in Massachusetts and achieving fair representation of women. MassGAP sought to eliminate the difficulty that state executives say they experienced whenever they tried to find qualified women for high-ranking positions. MassGAP did this through providing names and resumes of qualified women for top appointments.

Chief Strategist Monica Cost and Former Chairman of the Joint Chiefs of Staff, General Colin Powell at the 2012 Congressional Black Caucus

Monica Cost has been an active community supporter while building her own business and she knows that “The Binders of Women” did not start with Governor Romney.  However they were prepared as a compilation of qualified women candidates to be presented to Mr. Romney before he became Governor. And yes, they did prepare the information in organized and easy to read binders.

Monica Cost on Mitt Romney:  I am honored to have been on the ground level of launching this organization as a Co-chair for Economic Development.  Since its inception, the model has expanded to ten different states. As the Chief Brand Strategist and one of the founding members of MassGap, I thought this might be a great opportunity to address how Gov. Romney represented the “Binders of Women”, as well as the importance of how the presentation of ideas effects ones brand.You can read more at

Miss Cost authors the weekly column Living In The Land of Make Believe on  She is also the the President and Founder of Evidently Assured,a company  specializing in understanding branding, messaging and spin. Monica was also cited in the Boston Globe for her appointment to Brokerage at C&W and she received The Girl Scout’s Leading Woman Award and she was recognized by “Women’s Business Boston” for being an emerging leader.

Monica Cost is also popular on the speaking circuit and she’s the author of  “The Things I Used to do to Sneeze!: How to live an authentic life with awesome sensations”.