*GQ writer Zach Baron has written an article that seeks to grasp the fascination with black gossip site MediaTakeOut.com.

Titled “MediaTakeout: Fear of a Black TMZ,” Baron tries to understand why a lot of its unsubstantiated, unconfirmed and outrageously titled articles are often picked up by so-called credible news sites.

“If you want to know how a surreal kernel of innuendo can travel from the floor of an NBA game to the front page of the New York Daily News and beyond, all without a single person actually knowing what it means, or whether it’s even true, consider the tale of Carmelo Anthony’s wife La La, Kevin Garnett, the apparently erotic flavor of Honey Nut Cheerios, and the vast, confusing world of black Internet gossip,” writes Baron, before detailing the drama.


Baron goes on to write:

MediaTakeout is often referred to as “the black TMZ,” but it’s hard to imagine even TMZ running a story about any human, black or white, with the headline, “SEXY OR GAY??? R&B Singer Miguel Makes Simulated Booty Love To An Invisible Person!!!” The site is hugely popular—viewed by around 16 million people each month—and it does indeed specialize in coverage of African-American celebrities. Athletes, rappers, radio personalities, actors, politicians, reality-television stars; anyone black and famous, up to and including our president: “We’ve Got PICS Of That WOMAN That PRESIDENT OBAMA Was Flirting With… And Look At The BODY LANGUAGE Between The Two Of Them… Michelle It’s Time To STEP IN AND GET YOUR MAN!!!!”

The writer also concedes: “Whatever it publishes probably isn’t true, but it does mean you’ve made it in the game.”

Click here to read the full article.