Queen Latifah for Pantene

Queen Latifah for Pantene

*As she prepares for the Sept. 16 launch of her new daytime talk show, Queen Latifah has just been revealed as the newest face of Pantene and will rep its Truly Relaxed and Truly Natural Collection.

She tells People.com that she has been wanting to work with the company for some time.

“Having black hair is unique,” she explains, “in that black women change up styles a lot. You can walk down one street block in New York City and see 10 different hairstyles that black women are wearing: straight curls, short cuts, braids — we really run the gamut. That means we have to have the products that really work for all of our various looks, and Pantene is so versatile.”

As for Latifah’s texture preference? “I’m really looking forward to wearing it natural more often. It’s just fun,” she said.

Queen Latifah is also looking forward to encouraging the masses to support National Donate Your Hair Day, on Sept. 7, which is when you can cut and gift your locks to help make wigs for cancer patients.

Asked if she’s had any embarrassing hair mishaps over the years, Latifah launched into this story: “When I was a freshman in high school, which is a serious time in your life for how people look at you, everyone wanted to wear their hair curly. So this woman went to put curls in my hair, but I had permanently straight hair at the time and didn’t know you couldn’t go curly if you had that! Let’s just say I ended up looking like a hot mess. I’m glad I wasn’t insecure back then, because that would have been beyond devastating.”