*With Lil Wayne’s TRUKFIT barely a year old, the rapper today announced a new juniors line of the lifestyle apparel brand – strictly for teen girls.
Due September 25 at select Dillard’s and Jimmy Jazz stores across the nation, the TRUCKFIT Juniors collection includes t-shirts and fashion tops, active knits, outerwear and accessories.
“The first collection is knit and cotton driven, with edgy floral prints, stripes, and fun, bold pops of color on black-ground,” the company stated. “Consisting of the flavor and look of junior trends, all garments are infused with the traditional, unapologetic TRUKFIT style.”
Weezey designed the line along with his longtime stylist Marisa Flores. Young Money Entertainment recording artist and star of MTV’s “Ridiculousness,” Chanel West Coast, will serve as the model for the line—appearing in the brand’s marketing materials and look book.
“When I created TRUKFIT, I wanted it to have something for everyone. Now my female fans can get their TRUK on too,” says Lil Wayne. “I’m psyched to have my artist, Chanel West Coast, involved as she personifies what TRUKFIT Juniors and this life is all about.”
The TRUKFIT Juniors price point ranges from $29.95 for t-shirts; $35.00-$88.00 for fashion tops; $29.00-$55.00 for active knits (leggings and sweats); $20.00-$32.00 for caps and $120 & up for outerwear.
TRUKFIT, by the way, is an acronym for “The Reason You Kill For It.”