*Lil Wayne has become a major shareholder in a luxury watch and accessories company based in Paris.

The rapper has invested his money in wize&ope, forging a new partnership in the hope of introducing North American fans to the brand next year.

“My personal style, as well as my everyday lifestyle, has always been about individuality and being open minded” he said in a statement. “I was drawn to wize&ope because of their amazing design, fresh packaging and their support of individuality. I’m excited to bring wize&ope watches Stateside and inspire their future collections.”

Weezy celebrated the announcement by performing at the wize&ope flagship store in Paris on Tuesday, before his own concert in the city that night.

The collaboration is the latest business venture for Lil Wayne, who owns his record label, Young Money Entertainment, and recently added a women’s wear line to his Trukfit clothing collection.