*Viewership for WE tv’s “Braxton Family Values” shows no signs of slowing down in its third season.
The reality show’s mid-season premiere on Thursday, Nov. 14 at 9 p.m. ET/PT, delivered 1.3 million total viewers, a 27% increase from the season’s March 14 start, and the series’ strongest premiere ever.
The episode – which saw Traci dealing with infidelity, Trina’s divorce from husband Gabe, Toni recording her duet album with Babyface and Tamar promoting her new album – also ranked No. 3 among women 18-49 (586,000) and No. 5 among women 25-54 (570,000) among all ad-supported cable for the night.
“‘Braxton Family Values’ is one of WE tv’s signature shows, and continues to grow well into its third season,” said Marc Juris, president and general manager, WE tv. “We are so pleased to have the Braxtons back on the network for 13 new and exciting episodes, and clearly so are WE tv viewers.”
In social media, the premiere ranked No. 1 on Social Guide among primetime reality cable shows.
“Braxton Family Values” airs Thursday nights at 9 pm ET/PT. Below, watch the last week’s mid-season premiere in its entirety.