*The pitter patter of new little feet … er, more like the screeching of new little tires can now be heard around the Lincoln camp, as they’ve just introduced a new member of their automotive family.
Recently, during a grand no-expense-spared event held at the company’s Espace in New York city, Lincoln Motor Company unveiled the brand spanking new 2015 MKC, a compact crossover SUV that joins its MK-series siblings, the MKX; MKZ; MKS; and the MKT.
The MK series, first introduced in 2007, has helped to breathe new life into the iconic enduring brand and its pursuit of being a leader in the luxury automotive market. The new addition is hoped to to put the company closer to that goal.
The MKC, geared toward a wider range of demographics than its predecessors, including younger drivers, is very easy on the eyes, boasts superior engine performance and comes with enticing technological features that are sure to set it apart from similar vehicles in its class. The MKC also comes with the added bonus of a lower starting MSRP than its peers: $33,995.
— Approach Detection, which enables the vehicle to respond to its owner’s arrival by issuing a warm welcome that includes illuminated welcome mats next to both front doors and soft lighting in the door-handle pockets.
— Drivers can interact with the vehicle remotely using the smartphone-enabled MyLincoln Mobile app. An embedded modem on each vehicle communicates with the app which allows owners to start, lock, unlock and locate the vehicle, and set interior temperature gauges. Drivers also can use the app to perform a variety of other functions such as place a call for roadside assistance; monitor the vehicle’s fuel level; check the tire pressure and battery status; and program engine start times.
— 2.3-liter EcoBoost® four-cylinder turbocharged engine with projected best-in-class horsepower per liter and best-in-class torque per liter.
— A twin-scroll turbocharger and a three-port integrated exhaust manifold (IEM), the 2.3-liter EcoBoost advances The Lincoln Motor Company’s efforts to build powerful and fuel-efficient vehicles
— A signature push-button gear shifter, an open, welcoming interior, inviting leathers and available Bridge of Weir leather and real-wood trim accentuating MKC’s elegance and grace and a Panoramic Vista moon roof.
— Signature split-wing grille flanked by High Intensity Discharge (HID) headlamps to its hands-free, wraparound liftgate featuring full-width LED tail lamps.
— An all-new highly tactile leather-wrapped steering wheel provides better feeling and control and puts the brand’s new design DNA in the driver’s hands.
“We gave attention to every detail to convey a stylish, luxurious vehicle,” said Soo Kang, Lincoln interior design chief. “The structure of the interior allows for openness, and that space contributes to the overall ambiance. We want this vehicle to not only meet but often exceed the expectations of the new Lincoln customer.”
“The Lincoln nameplate was built around high-quality, luxury vehicles that were instantly recognizable, and MKC continues that legacy,” said Jim Farley, executive vice president of Ford Global Marketing, Sales and Service and Lincoln. “Today’s luxury customer is looking for something different, something unique. MKC is further proof that Lincoln is intent on providing that unique driving experience.”
The 2015 MKC is expected to begin arriving to Lincoln dealerships next summer and for more information, visit http://www.lincoln.com/crossovers/mkc/reveal/.