*The music industry in 2013 gave rise to quite a few cutting edge recording artists in hip hop and R&B music.
As most people know by now, approximately 95% of all new recording artists and the producers who write and craft the music that is dominating the charts today are “discovered and initially marketed by “independent business people” who have no connection to the major recording companies.
The major label A&R directors usually react and sign new artists based upon the ground work done by these developing business owners and they continue to nurture those relationships year after year to get hit records.
One such young man from Compton California, Mr. Lee Ford, has emerged during the past decade as one of the “new corp of record executives” who can be seen in major label executives offices chopping it up with the A&R directors about what’s hot in the streets musically speaking and sharing his expertise on how he feels its best to break a new act in the marketplace.
Lee Ford. has worked in the Recording industry since 1996, when he launched his new Rap music label called “Tonestruck Records via a national distribution deal with Quality Records. The labels first release by the Compton California based group known as “Madd Nation” was a commercial success and their rising popularity eventually led to a world-wide distribution deal with Sony Red Records in 2000.
Lee Ford.’s street marketing techniques also attracted the attention of the Multi-Platinum producer/artist “DJ Quik” who went on to produce several recordings for the group and their music landed on the West Coast Compilation classic called “The Konnected Project.”
While launching his new label, Lee Ford. participated in every aspect of the marketing and promotional activities surrounding his new releases and he gained valuable insight as to how to “properly promote and market your music without wasting your hard earned dollars in the process.”
Securing his promotional and marketing network from Brooklyn New York to Compton California, Lee Ford. embarked on a new venture with Warner Bros. Records to release a new R&B artist in 2005-2006, but those plans were derailed when legal problems brought on by the artist himself cancelled the release of his project one month before its intended release date.
Lee Ford. and his ToneStruck Records continued marketing Hip Hop music nationally for numerous labels and artists and in 2009 he discovered/signed a new 16 year old Rap artist out of Milwaukee Wisconsin named Quintes “Que” Austin who had recorded an incredible song entitled “Can’t Keep Runnin Away” which dealt with the subject of “Bullying.”
ToneStruck Records then entered into a union with BET Television where the network assisted the label in breaking the artist/song nationally via a BET News special and by featuring the artist’s video on their top rated show “106 & Park”.
Lee Ford Jr. and his ToneStruck Records is currently in the final stages of preparing the release of the labels two new projects that will hit the streets in the first quarter of 2014.
Coming out of the gate first will be, Quentes “Que” Austin, with his single entitled “Let The Music Take Control” and following that will be the debut single from the Long Beach California Rap artist 22 year of age known as “SNO” with his release entitled “POOL OF MONEY.”
To reach Mr. Lee Ford. at ToneStruck Records email: [email protected]