*Ceaser Emanuel, star of VH1’s reality series “Black Ink Crew” and owner of Harlem’s Black Ink tattoo shop, has expanded the brand even further with his latest hustle: Black Ink magazine.

The urban lifestyle publication combines some of his biggest passions (art, hip-hop) with his professional experience (graphic design) and aims to give readers a more complete look at urban culture, according to VH1.

Black Ink‘s first issue hits newsstands nationwide today.

Click through for VH1’s Q&A with Ceaser:

How did the idea for a magazine come about? Has this been something you’ve always wanted to do?

Actually it was an idea I had for a minute. I always thought about having an urban tattoo magazine, but I wanted it to be more of a lifestyle [magazine]–more of how tattoos just link everything together, from hip-hop to fashion to video vixens. Like, everybody’s gotta understand that tattoos are universal and connect people. So I wanted to show not only black and white but the whole spectrum of the tattoo realm.

What magazines do you read?

I was really a big fan of magazines like The Source, XXL and then the tattoo magazines because I kind of live both lifestyles: a hip-hop lifestyle and the art lifestyle. So I’m trying to combine all of that in one magazine for people like me, who try to stay cultured and fashionable.

Has it been difficult to jump into a new field?

It’s a whole different piece, but since I hopped into something that I loved already–I was already working in the magazine and graphic design field before I started tattooing–going back to that is just second nature for me.

If you could have one person on your cover, who would it be?

It would be a tattoo artist that I admire, Filip Leu. He was brought up in the tattoo industry; his father was a great tattoo artist. He’s been tattooing since he was 13 years old and he’s such a hard worker. Even though he got to the stage he’s at right now, he’s still pushing himself and he’s still a hard worker. You can’t go to Switzerland without trying to get a tattoo from this guy. He owns the whole country. That’s so dope! And he’s such a humble guy, it’s like, I would like to be like him one day.