*A lot has happened on Diddy’s Revolt TV since its launch in October, but you wouldn’t know it unless you are one of the chosen few who can actually get it through your cable provider.
The network – billed as a return to the music-focused platform that MTV used to be – is the first under a merger deal Comcast and partner NBC Universal made with the FCC to launch minority-owned networks. At present, Revolt has national carriage deals with Time Warner Cable, Comcast Xfinity and CenturyLink – but not all of those companies air the channel in every market.
“We’re on in a majority of the Comcast Digital Basic homes today and all of the Time Warner Cable digital homes,” noted Revolt president and co-founder Andy Schuon at the TCA press tour Sunday in Pasadena.
But when it was pointed out that Revolt doesn’t even air in Comcast’s home city of Philadelphia, Schuon explained, “It is our hope that we’ll pick up the rest of the Comcast homes that are in digital basic as part of our distribution grind. …They had committed to a certain percentage of homes that they had in Digital Basic, and then said they would roll us out in more markets over time. We are in Comcast markets in Seattle, the Bay Area, Boston, (Miami)…we’re in a number of their bigger markets and smaller markets.”
When Diddy appeared before the TCA last summer, he said Revolt’s programming will focus on music news, live performances, videos, films, interviews and a ton of social media – all targeted toward millennials (age 18-34). So far, programs on Revolt include the daily music block “REVOLT Authorized,” alternative music-centered “In Harms Way” and the hip-hop themed “The Gate.”
New shows announced Sunday include “The Breakfast Club,” “State of Music,” “Power to the People” and the channel’s flagship hour, “REVOLT Live,” debuting Jan. 27. Like MTV’s old “Total Request Live” and BET’s “106 & Park,” the daily series – airing live at 5 p.m. EST and repeating at 8 p.m. – will feature the day’s most buzzed about stories along with breaking news and music releases.
“We want to keep the show moving,” said artist Sibley Scoles, who will co-host the hour along with Philly-based DJ Damage. “We don’t want to be stagnant. We want to keep everything going, so we’ll have guests upstage in our lounge department area…do an interview; cut back down to the stage where there will be another live performance from someone else. It will be a house of everything.”
Diddy also stressed last summer that Revolt will not be confined to just hip hop and R&B. To that end, “In Harms Way” host Andy Harms says the channel has more than lived up to that promise.