An experiment featured in Scientific American reached a conclusion that says people conform because its uncomfortable being the “odd” person in the room.
Plain and simple: If there is an obvious red balloon in the room, but everyone else says its pink, you’re going to say its pink too. Why? Because you’re a chicken, that’s why.
To prove the point, the experiment consisted of a group who was shown three lines, and asked to choose lines that were comparable or identical. 99% of the participants chose what they were supposed to choose – “the wrong answer” – because after all, they had one thing in common: they were actors.
But the one real person, who had no idea that the others were in cahoots with the experiment, and knew for a fact that their answer was wrong, STILL CHOSE IT!
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