But the person behind-the-scenes of the trailer had much to dish about the making of it.
Director Melina Matsoukas revealed how the trailer came about, how Jay Z almost ruined it and how Sean Penn got involved.
Matsoukas confirmed it’s not the first time she worked with Beyonce, but she wanted to work with them as a couple.
“Obviously I’ve worked with Beyoncé quite a bit; I know Jay through the years,” she said. “We’ve been trying to work together for a couple of his albums and it just never came to fruition. I’d been dying to work with him and I love working with her so it just felt like the perfect combination.”
She said the trailer is much more than that!
“With this song, it’s actually a music video — I know everyone’s calling it a trailer, which I guess it is as well. But it’s a music video for his song “Part II (On The Run),”” she said.
She added, “I feel like in Jay’s career he doesn’t want to just do a normal music video. So we were trying to come up with a way to visualize the song that wasn’t something that we’ve seen before. So I came up with this whole movie trailer idea and it just kind of progressed from there. We were talking about trying to hide the fact that it was a music video and the idea was to release this trailer for this blockbuster that you’ll never see.”
But she said Jay Z wasn’t down for it at first.
“Beyoncé was definitely really excited. Jay was a bit skeptical but we were able to kind of force him into it. He’s always interested in doing something different so I think that part was exciting to him. I think he was hesitant about ‘Oh, now I have to be an actor.’ I was like ‘If it works, great. If not, then we’ll cut around it and make it a more typical video,’” she said.
Jay Z used his celebrity power and called up a buddy to do one of many cameos in the trailer. That buddy was Sean Penn.
“One of Jay’s creatives came up me and she’s like ‘OK, we need to call Sean Penn now. He’s coming tomorrow.’ And I’m ‘What? OK.’ So I’m driving back through the desert and my phone’s not working and it didn’t work that night and I wake up the next morning to a text from Sean Penn,” she said. “So I talked to him about the project and what were thinking of doing with him. And he’s like ‘I can be there at 3.’ I’m like ‘I kind of need you there in an hour.’ And he went home and got dressed and came camera-ready.”
Read more at Elle.com.
Watch “Run” below: