*(Via Deadline)Godzilla is beating all expectations tonight with a $36M Friday to push its expected 3-day cume to a monstrous $90M+. The Warner Bros./Legendary Pictures’ pic is just demolishing the box office right now, thanks to a killer marketing campaign that teased audiences exactly to the right degree.

Amazing that the monster is still popular a full 60 years after its introduction, and it’s come a long way from a man walking around in a rubber suit. The CGI eye candy, which cost $195M (although those with a vested interest say $160M) is playing well on IMAX screens is also opening around the world at the same time to huge numbers, which I reported earlier today. godzilla-photoCheck it out here.

This opening comes after a $9.3M Thursday late night bow which pushed its estimates higher today. Its CinemaScore is a B+, matching that of The Amazing Spider-Man 2 which is now in third place after three weeks to take in an estimated around $16.5M more for the weekend.

Spidey’s cume is expected to reach around $172M+ this weekend and it will definitely cross $600M worldwide. It needs to reach that magical $755M number to make a profit and Godzilla has definitely taken out more than its share of the domestic market, having scooped up the young male demo.

Get the rest of this story at Deadline.