kanye kim married

*Kanye West went on one of his trademark tirades – this time at his own wedding reception.

After exchanging vows with Kim Kardashian, the rapper delighted his honored guests at the Forte di Belvedere in Florence, Italy, on Saturday, May 24, with a rant against the media and a declaration of the Kardashian brand as an “industry,” according to multiple reports.

Us Weekly reports that he started off earlier in the evening with a romantic speech praising his new bride, but then jumped back on the mic later on to ramble for 20 minutes about a bunch of other topics.

At one point, he mentioned “public warfare,” and then talked about the perks and pitfalls of celebrity. “They feel like it’s okay to put you on the tabloid covers to sell your image, to use you in an SNL spoof,” he said, per an observer. “We don’t negotiate. We’re not like that. We’re not stupid.” A little while later, he added, “The Kardashians are an industry!”

He also spoke about his and Kim’s inner circle, saying, “We are warriors! There is not one person at this table that has not had to defend us at some point or another.” Then, referring to a specific group of guests at the wedding, he added, “At this table…the combination of powers…can make the world a better place.” He called them “the most remarkable people of our time,” the onlooker says of the rapper.

West praised his bride, too, of course. Calling his new wife, 33, the “ideal celebrity…the ideal art,” he mentioned “spending every single day of [his] life with Kim.”

The rapper was similarly effusive at the couple’s pre-wedding bash at the Palace of Versailles in France on Friday, May 23. “Kanye kept making the cutest remarks to her,” a source previously told Us. “He said, ‘It’s amazing to look around this room; there are so many talented people.’ Then Kim said, ‘And beautiful people.’ Kanye replied, ‘Yeah, but Kim’s way more beautiful than I am talented.’”

“It was so sweet,” the insider gushed. “He said a couple adorable things like that. They seemed so happy.”

kanye kim aisle

In other Kanye news, Adidas has released a new ad for its “The Dream: All In or Nothing” World Cup 2014 campaign featuring Ye’s new drum-heavy track, “God Level.”  The spot features footage of  Lionel Messi, Dani Alves and Bastian Schweinsteiger battling it out on the field.

The song was co-produced by 88-Keys, Hudson Mohawke, Mike Dean, Noah Goldstein and West.

Watch below.