*Pharrell Williams has been tapped to kick off the latest installment of “American Express Unstaged” live-streaming concert series, a partnership with Vevo and YouTube.
Williams will play a special show at New York’s Apollo Theater on June 3 that will stream live at amexunstaged.com at 9:00 p.m. EST/6:00 p.m. PST, with a production directed by Spike Lee, reports Billboard. The live-stream will be free, but tickets for the concert itself were made available starting Friday, May 23, at Ticketmaster.com.
Williams’ will be the 14th performer to play the “Unstaged” series, following previous shows with artists ranging from St. Vincent and Diane Von Furstenberg to Vampire Weekend and Steve Buscemi to Jack White and Gary Oldman. Lee is the first director to helm a second installment of “Unstaged,” having previously teamed with John Legend & The Roots in 2010.
RadicalMedia will produce Williams’ “Unstaged” performance on behalf of longtime client American Express, and was also the production force behind the singer’s Sprint booking.
On June 4, the day after “Unstaged,” Radical will also produce Jennifer Lopez’s first concert in the Bronx, a free homecoming show presented by State Farm’s Neighborhood Sessions.