File Photo

File Photo

*“You are in the relationship business. If you don’t have relationships, you have NO business being in business.”-George Fraser, author of Click: Ten Truths for Building Extraordinary Relationship 

Most of us hate hearing from people when we know they are only going to want something from us. We avoid their e-mails, calls and texts. Most busy people will understand that you can’t touch basis on a daily or weekly basis. But, in the midst of growing your business you can’t allow your relationships to run dry.

My rule of thumb is to reach out to people in your network periodically. Meaning, you text, email or send them a card at least once every three months. You call or visit them, if you can, twice a year.

It’s a full time job making your dreams happen. USE these three effective ways to maintain your presence and relationships with your business contacts.

Use Holidays- This can be tricky because some people for various reasons do not celebrate holidays. My general rule of thumb is to use New Year’s Day as an opportunity to reach out to your network. Congratulate them on the year they had and wish them a more prosperous one. You can also use Veterans’ Day if they or their close loved-ones had served or were casualties in the military.

Use Technology- keep up with the triumphs, trials and happenings of your network with Google Alerts. This free resource will help you find out what’s happening. Shoot off an encouraging card or e-mail if someone is going through a trial or death of a loved one. Send an congratulatory email or card if someone won an award or locked down a serious piece of business. Use your Twitter or Facebook accounts to share stories about their successes with your community. You should always text, call or e-mail them with your congratulations.

Have An Event- Host a banquet, party or some type of festive event to bring your network together to socialize and catch up. It can be a Super Bowl party or Tax Day Lunch. Just create annual events to network, update and catch up.

Zach Rinkins

Zach Rinkins

Zach Rinkins is the Associated Press award-winning host/producer of the Rinkins Report. Follow TRR on Twitter @RinkinsReport