Ro'Shell Rosemond

Ro’Shell Rosemond

Liquid Courage Cosmetics

Liquid Courage Cosmetics

*Ro’ Shell Rosemond is a corporate professional with nearly a decade of procurement experience at several Fortune 500 companies.

Rosemond launched the Liquid Courage brand of lip lacquers and lip sticks to inspire courage in all women through beauty.

“Liquid Courage speaks to upwardly mobile women who want to bring the best out of their lives. We speak to the women who are making contributions both in their communities and professional lives.” Rosemond declared. “We also speak to the men who want to purchase beauty products that brings out the best version of the women they love by helping them look and feel great.”

The brand is Rosemond’s entrepreneurial foray into a global multi-billion dollar industry. Despite working for some of America’s largest and highly profitable firms, she encourage employees to build generational wealth by starting a small business.The emerging company has evolved from its initial two lip lacquer product line to now offering three lip lacquers and nine classic lipsticks. For this Florida A&M University alumna, the three S’s in success stand for sacrifice.

“While everyone else is enjoying their weekends, I am on the ground doing research on my competitors and staying up on the latest trends. I pay attention to what the major brands are doing and how they are positioning their products. This research gives me incredible insight that I can use to stay current, relevant and competitive. This information also helps me create unique experience for my customers,” she shared.

Rosemond offers these tips for prospective entrepreneurs:

Don’t Make Excuses: “I learned a long time ago that excuses are tools of incompetence. A lot of us get stuck and get in the way of GOD’s blessings because of fear and the excuses we tell ourselves. Stop the excuses and start executing the necessary steps to create your vision.”

Done is better than perfect: “I started with two lip lacquers on Shopify. As a perfectionist I wanted the thousand dollar e-commerce site with all the bells and whistles. I’ve learned that you must make the most out of the resources that are at your disposal and build from there. You will never know how the marketplace will respond to your product if you never launch it. Once you get responses from the marketplace, you can begin to make adjustments to ensure continued growth and success.”

Secure a Mentor: “Nobody knows everything. We cannot achieve success alone. You must develop a team that can help you accomplish your goals. A mentor can be a valuable player of your dream team. Keep them engaged and your company will benefit from their expertise, guidance, and experience.”

Rosemond is seeking to manage her company’s growth and eventually compete with the top players in the industry.
For more information on the company, log on to or you can e-mail [email protected]

Zach Rinkins is the Associated Press award-winning host/producer of the Rinkins Report. Find out more at or on Twitter @RinkinsReport

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