*Wendy Williams does not believe in taking the summer off when there are so many hot topics to discuss.
While other talk shows go on hiatus for the summer, Debmar-Mercury announced today it will keep “The Wendy Williams Show” in production through July for a second consecutive year, reports Deadline.
The syndicated talk show, which has been renewed through 2017, is coming off its best metered market share, up 50% since its first May book in 2010, the website reported. The show also has seen double-and triple-digit gains versus May 2013 in 32 metered markets, including KTTV Los Angeles (up 19% to 3.9) and WFLD Chicago (up 24% to 3.8).
“We believe the ratings strength we’ve seen over the past season and during the May sweeps, despite having weaker lead-ins, is due in part to remaining in year-round production since last summer,” Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein commented. “By keeping the lights on throughout June and July, in a quiet period traditionally reserved for first-run shows to take their summer hiatuses, we intend to once again follow a strategy that has worked very well for us this past year.”