In this April 20, 2013, file photo, Phoenix Mercury’s Brittney Griner, the No. 1 overall pick in the WNBA draft, speaks during a news conference in Phoenix. The WNBA is launching a campaign to market specifical

In this April 20, 2013, file photo, Phoenix Mercury’s Brittney Griner, the No. 1 overall pick in the WNBA draft, speaks during a news conference in Phoenix. The WNBA is launching a campaign to market specifically to the gay, lesbian, bisexual and transgendered community. (AP Photo/Matt York, File)

*The WNBA is about to show the world that they have indeed tapped in to a prominent portion of their fan base.

The association will be the first pro league to specifically recruit gay, lesbian, bisexual and transgendered fans to its games, and they plan to launch a campaign to that effect soon.

The campaign will have the WNBA capitalizing on something they have known for years: That the LGBT community makes up a significant portion of its fan base. In recognition of this and in appreciation for it, the league is talking about it publicly and making it a deliberate part of its marketing strategy.

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