Fans can purchase the new release using bitcoins from shop.50cent.com. Bitcoin payment service provider Bitpay will handle transactions from purchases. From there, 50’s record label will convert bitcoin payments into cash.
50 Cent’s alliance with Bitpay marks the first partnership between the G-Unit general and the company.
“We are excited to see high profile independent artists use bitcoin and 50 Cent’s trail as an innovator is outstanding,” the of BitPay executive chairman Tony Gallippi said in a statement.
As for 50 Cent’s reason for accepting bitcoin, the rapper stated the move is an effort to stay up to date with what’s happening now.
“Technology is what’s changing the business gotta get with it,” 50 wrote during a Q&A on Reddit. “I take money no matter if its coins or dollars.”
In addition to staying current, G-Unit Records media director Corentin Villemeur mentioned that accepting bitcoin falls in line with 50 Cent’s narrative and history of being open to make money in as many ways as possible.
In his eyes, Villemeur believes 50 Cent is the first major artist to openly accept bitcoin.
“We’re trying to be ahead of the curve and do new things,” said Villemeur, who added that future releases through G-Unit Records should also be purchasable with bitcoin.
For MORE on bitcoin, and how it works, check out the video below: