*Pharrell Williams has issued an apology for wearing a Native American feathered war bonnet on the cover of the July issue of Elle UK after it created a backlash among Native Americans.
“I respect and honor every kind of race, background and culture. I am genuinely sorry,” a rep for the star issued in a statement to the Daily News.
As previously reported, the magazine’s Facebook page lit up with complaints after the cover image was revealed.
“I really love the Happy song. I am so NOT happy upon seeing this cultural appropriation, though,” Melissa ‘Spider’ Smith commented. “Blatant disrespect to Native people and cultural traditions is really disgusting. As a major magazine, you should already know better.”
Monika Trujillo posted: “Our Culture is not an accessory! How dare the War Bonnet be worn in the same fashion as the Arby’s 10 gallon monstrosity. Money, fame and wealth cannot make one exempt from or pardoned of a racist act. Color on color crime is on display here. Sorry but that’s how I feel.”
Twitter users expressed just how not pleased they were by using the hashtag “#nothappy” along with their opinions on Williams’ controversial choice.
“Urgh. Why does the fashion industry insist on turning sacred cultural items into fashion props?” one angered user wrote.
Ironically, Pharrell did make note of his Native American ancestry in a 2010 interview with The Oprah Magazine.