*Get used to hearing “Turn Down for What” even more than you already do.
The DJ Snake and Lil Jon song has been commissioned by Rock the Vote to soundtrack its voter registration/engagement PSA campaign for the 2014 midterm elections (Nov. 4), reports Billboard.
Premiering Oct. 6, the PSA will star Lil Jon and include cameos by celebrities from music, TV, film, comedy and other entertainment sectors motivating young people to “turn out for what … Rock the Vote.”
The primarily digital campaign will appear on various social media platforms and Rock the Vote’s website (rockthevote.com). For the first time, an app will allow users to register to vote on their phones in four minutes.
“It’s fun and pretty hip,” says Lil Jon of the PSA. “It will do what it’s supposed to do.”
Watch the video for “Turn Down for What” below: