*More Rosie O’Donnell/Whoopi Goldberg feud reports were kicked up today after TMZ reported that the two are heading for an impasse at “The View.”

The website quotes “well-placed sources in the show’s production” who claim that Rosie is a “malcontent” who has been “impossibly rude to members of the cast and crew, both on and off camera.”

The main issue is reportedly Whoopi’s role as the show’s moderator, reports TMZ:

We’re told Rosie came in thinking she’d be in the lead position at the table — “the moderator.” We’re told she was outraged when it became clear the title and the power belonged to Whoopi.

We’re told she seems “very depressed” and has few personal interactions with anyone off camera.

The ratings are down and execs are blaming Rosie.

The honchos have tried talking with Rosie but they say it’s like talking to a wall. They doubt she will even finish the season and another season we’re told is “out of the question.”

Rosie’s rep tells TMZ: “This is absolutely false! Whoopi Goldberg has been the moderator since Whoopi was hired and Rosie knew that before she took the job.”