The Weeknd in the video for "Can't Feel My Face"

The Weeknd in the video for “Can’t Feel My Face”

*Is The Weeknd’s video for his new single “Can’t Feel My Face” based on a series of shot sequences that have already been done?

The “Can’t Feel My Face” clip, directed by Grant Singer, has the singer performing at a club before a disinterested audience – that is, until The Weeknd catches on fire. Suddenly, the crowd can’t get enough.

According to a director named Mitch Moore, the shot sequences are nearly identical to an unreleased video he shot for Montreal band Majical Cloudz. That video was never released due to “creative differences,” but some industry folks have seen it – and Moore believes the storyboards made their way to The Weeknd’s camp.

He posted clips from the two videos on Instagram, allowing followers to see for themselves:

So about a year ago, I directed a video for Majical Cloudz. Because of creative differences, it never came out. But the production was large, and many feedback emails were sent out with private uploads of the edit. It’s come to my attention that some body at the helm of a certain mega popular video must have seen one or more of these unreleased edits. The resemblance is too uncanny. My mind is a mansion of creativity, so this petty theft is nbd to me. BUT I’M STILL CALLING THE POLICE!! ????. —————– Good god now I have to make an addendum cuz of p4K et al!!! I’m NOT calling out any specific body including the video’s director. BTW neither premise is original, and I’m not defending my work here. But the mise en scene of the shots and their function within the scene were too uncannily parallel. Third parties alerted me to this fact. I posted for two reasons. One: The Shania gag was HILARE!!! Two: The moneyed folks in the mainstream waste so much money trying to make half-hearted copies of work originally pioneered by gifted and under-resourced artists – many of whom I know personally. Plagiarism and brain drain happens at even the most shadiest of bcc: levels y’all…The fashion/production/management world is narrow. Again, idk nor idc if this actually happened in this case. But I MUST SAY – In the creative agency world, the gank-giddy decision making of creative directors (or whatever u call them) is silly because these folks know how to find the gurls. They could save so so so much money and get more impactful end products if they came straight to the source instead of hiring a middleman with the word “savvy” on their resume. I just don’t get it. *goes back to storyboarding

A video posted by Mitch Moore (@mitch____moore) on