andra

Andra Day Rises Up with Serena Williams in New Beats by Dre Campaign

*Debut Album ‘Cheers to the Fall’ in Stores Now 

Burbank, CA: Retro-pop/soul singer Andra Day’s uplifting single “Rise Up” provides the musical backdrop for a new campaign from Beats By Dre with Serena Williams.

This universal message in the empowering song has resonated with listeners, critics and even Apple CEO Tim Cook and Apple Music’s Jimmy Iovine. The single was hand-selected by the team at Beats By Dre to appear in the new 3 minute ad that debuted Wednesday and features Williams waking up early and putting on her noise-cancelling headphones in preparation for her grand slam quest.

Watch “Beats buy Dre Presents: Serena Williams – Rise”

The album’s crown jewel can be found in “Rise Up” which Andra describes as a song about our relationship to one another. “I look at all of us as brothers and sisters and a body working together. ‘Rise Up’ is saying one piece isn’t better than the other, and when one part is struggling, I’m going to help and lift you up.   I will rise up with you.”

Watch “Rise Up” Acoustic Video:

Andra Day’s debut album “Cheers to the Fall is in stores now and features production from Adrian Gurvitz, Raphael Saadiq, and ?uestlove. The 13-track “biography in the form of soul music” centers around truth, fearlessness, vulnerability, forgiveness and love; lessons learned from heartbreak she has caused and endured.

Click the link to Stream/Listen to “Cheers to the Fall” http://soundcloud.com/andraday/sets/music-from-cheers-to-the-fall/s-gg9ia

Fans can see the rising chanteuse on the road where she is currently opening up for Lenny Kravitz’ “Strut Tour”. Tickets can be purchased at http://www.ticketmaster.com/Lenny-Kravitz-tickets/artist/735469. Routing as follows:

TUE 9/8       Las Vegas, NV                 The Chelsea at The Cosmopolitan
FRI 9/11       Los Angeles, CA             Greek Theater
SUN 9/13     Berkley, CA                     The Greek Theater
WED 9/16     Allen, TX                           Allen Event Center
THU 9/17     The Woodlands, TX         Cynthia Woods Mitchell Pavilion

 

 

 

 

source:
WBR PR
[email protected]