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*Sometimes the most powerful way to deliver a dramatic message is to deliver it someplace people don’t expect it to be.

We expect racism to rear its ugly head in corporate offices, and retail stores. We expect racial profiling to end up with police brutality.

But we don’t expect to see a pair of sneakers splattered with red paint resembling blood; and the words ‘I can’t breathe’ strolling down the runway at New York’s Fashion Week.

Oops! Was that a gasp? Yes. It was.

And thanks to African American designer Kerby Jean-Raymond it can’t be denied. Everybody saw it. And that is exactly the response he was going for.

Read more at EURThisNthat.