The thriller from Sony and Screen Gems, starring Sanaa Lathan, Morris Chestnut and Michael Ealy is looking solid because it heavy presence on social media. Also being heavily marketed during the BET Awards seems to have also helped up the film’s profile.
Also, in spite of mostly bad reviews, “The Perfect Guy” is benefitting from good word-of-mouth. It’s got an A- CinemaScore rating last night. BTW, “Guy,” along with what looks like the second place finisher, “The Visit,” both have PG-13 ratings which the site says broke the long wave of R-rated films that were pushed into the end of the summer this year by the majors.
Here’s what the top five projected winners of this weekend via Deadline:
1). The Perfect Guy (SONY), 2,221 theaters / $9.9M Fri. / 3-day cume: $25.4M to $26.1M / Wk 1
2). The Visit (UNI), 3,069 theaters / $9.2M Fri. (includes $1M from Thursday preview) / 3-day cume: $21.6M to $22.5M / Wk 1
3). War Room (SONY), 1,647 theaters (+121) / $2.1M Fri. / 3-day cume: $7.4M to $8M / Total cume: $39.2M to $39.8M / Wk 3
4). A Walk in the Woods (BGP), 2,139 theaters (+179) / $1.4M Fri. / 3-day cume: $4.9M (-40%) / Total cume: $20.18M / Wk 2
5). Straight Outta Compton (UNI), 2,812 theaters (-282) / $1.19M Fri. / 3-day cume: $3.86 to $3.97M / Total cume: $155.48M / Wk 5
For MORE, check out Deadline.