Serena Williams of the United States walks off of the court after loosing to Roberta Vinci of Italy during their Women's Singles Semifinals match on Day Twelve of the 2015 US Open at the USTA Billie Jean King National Tennis Center on September 11, 2015 in the Flushing neighborhood of the Queens borough of New York City

Serena Williams walks off of the court after losing to Roberta Vinci of Italy during their Women’s Singles Semifinals match at the 2015 US Open at the USTA Billie Jean King National Tennis Center on September 11, 2015 in the Flushing neighborhood of the Queens borough of New York City

*Ticket prices for Saturday’s women’s final at the U.S. Open between Italians Flavia Pennetta and Roberta Vinci are suddenly dirt cheap compared to what could’ve been – had Serena Williams been playing for history.

Before Serena lost in three sets to Vinci on Friday, the average list price on the resale market was $1,412, with a get-in price of $271, according to a resale market tracking firm.

Immediately after the match, at 2:58 p.m. ET, the average list price fell to $1,103, with the get-in price dropping to $124, reports ESPN.com.

By 3:07 p.m. ET, the average list price had fallen to $876 and the cheapest ticket was down to $70, according to TiqIQ data.

By 3:20 p.m. ET, just 20 minutes after the match, the average list resale price was down to $680 and the get-in was $40, discounts of 50 percent and 85 percent, respectively, from the prices before the match.

Tickets are now bargain basement. You can only imagine what the ratings will be.