*Back in August, a jury ordered the defunct grocery chain Dominick’s to pay Michael Jordan $8.9 million for using his name without permission in a promotional ad. Jordan testified about the importance of his image and branding, which is why he sued, and Dominick’s Finer Foods acknowledged it wasn’t authorized to use his image in a 2009 magazine ad, so they had to pay up!
The ad ran in a commemorative edition of Sports Illustrated, and congratulated Jordan on his Hall of Fame induction. It included a $2-off coupon above a photograph of a juicy steak. Jordan maintained that the trial was “never about the money,” and that he and his team of advisers are “very meticulous about when and where his likeness should be used,” NBC Chicago reported.
Jordan, who makes around $100 million annually from his identity, vowed to donate the multi-million settlement to 23 local charities instead of pocketing the money, and it appears he has made good on that promise.
“I care deeply about the city of Chicago and have such incredible memories from my years there,” Jordan said. “The 23 charities I’ve chosen to make donations to all support the health, education and well-being of the kids of Chicago. Chicago has given me so much and I want to give back to its kids — the city’s future.”
As Rolling Out notes, the charities to which Michael Jordan donated include: After School Matters, Casa Central, Chicago Scholars, Chicago Youth Programs, Children’s Literacy Initiative, Christopher House, Common Threads, Erikson Institute, Gary Comer Youth Center, the Greater Chicago Food Depository, Juvenile Diabetes Research Fund — Illinois, KEEN Chicago, La Casa Norte, La Rabida Children’s Hospital, Make-A-Wish Illinois, New Moms, New Teacher Center, The Ounce of Prevention Fund, Project Exploration, Rehabilitation Institute of Chicago, Sinai Health System, SOS Children’s Villages Illinois and Tutoring Chicago.